Advancing Rural Communication

Madelena Mkirema: A broadcaster dedicated to serving farmers

Madelena Mkirema is passionate about broadcasting accurate and verified information that can have a positive impact on her listeners and on society in general. Ever since she started presenting the news during high school assemblies, she has dreamed of working in radio. She says that working as a presenter is the most nourishing and fulfilling goal she has been able to achieve. She currently works for Radio Amani in Nakuru,

Agile communication and community engagement for COVID-19 resilience: The next phase 

As we come into our second full year of the COVID-19 pandemic, a second wave, new strains, vaccine fear, and vaccine scarcity mean that sub-Saharan Africa is facing new challenges. How can the international community work with local actors to reach remote rural African communities using agile communication and community engagement to create COVID-19 resilience? At Farm Radio International, our work is guided by audiences and experts. That’s why our

Celebrating radio excellence with the Farm Radio Awards

Farm Radio International celebrates excellence in radio broadcasting in Africa with our awards. The winners of the George Atkins Communications Award and the Liz Hughes Award for Her Farm Radio serve as excellent examples of how radio broadcasters and radio programs can serve their audiences and improve the lives of their listeners. This year, we decided to celebrate this excellence in radio broadcasting on World Radio Day. The George Atkins

New world, new radio

Radio has been around for more than 110 years. In that time, radio has reached billions of people to share good information, entertain, serve communities during times of crisis, and to connect people to each other via stories, news, and shared experiences. In this digital age, it’s easy to see radio as an old technology. But it is evolving, innovating, and continuing to connect people. Feb. 13, 2021 is World

Learning opportunity: Farmer program e-course

Farm Radio International is excited to announce that our Farmer program e-course for radio broadcasters will begin on February 22—and registration is now open! This online course will help you make an engaging, entertaining, and informative farmer radio program. You will be guided by African e-facilitators and paired up with experienced mentors. You will learn: How to identify your audience and your audience’s information and communication needs. How to design

Voice for Family Farmers campaign on air across Africa

For 12 weeks from late July to World Food Day, 110 radio stations across Africa celebrated the UN Decade of Family Farmers with our Voice for Family Farmers campaign. This radio campaign aims to raise awareness about the decade, the importance of family farmers, and their needs, particularly during this time of crisis. As part of this campaign, the YenKasa Africa initiative designed campaign materials to help participating radio stations talk

PAFO: A Pan-African voice for farmers

There are tens of millions of family farmers across Africa who produce food and feed families and communities. These family farmers cultivate their fields, raise livestock, fish and manage forests and forest products. They all have different skills, needs, interests and opinions. But, they also have common challenges including climate change, the need for training, investment and business networking and now the COVID-19 crisis. Farmers, pastoralists, forest managers and fishermen

Celebrate the people who grow your food — family farmers — with our UNDFF radio campaign

The YenKasa Africa radio campaign celebrates the UN Decade of Family Farming and the voices of small-scale farmers across Africa. As World Food Day (Oct. 16) approaches, be part of our campaign, and be a voice for family farmers. Have you already participated by broadcasting our radio spots or other campaign materials? Or by interviewing farmers and farmer organization leaders? Continue to participate by integrating this campaign into a special

Working with and for young people to fight COVID-19

Young people are  seriously affected by COVID-19 and are part of the global response in Cameroon. This guidance article from Cameroon Link is meant to assist humanitarian actors, youth-led organisations, and young people across sectors, working at local community and health district levels, in their response to the new coronavirus pandemic affected. It begins diagnostically, exploring the impacts of COVID-19 on young people. It then proposes a series of actions

Got questions about COVID-19? Call our hotline - a service for radio broadcasters

Media plays an essential role during emergencies. But gathering good, up-to-date, information is not always easy, especially when rumours fly. As part of our COVID-19 response, Farm Radio International’s Digital Innovation team set out to create an accessible system for broadcasters to access good information for their programs. Broadcasters carry the responsibility for getting information to communities that are often rural or cut off from more traditional sources of information.