Advancing Rural Communication

Developing a Communication for Development (ComDev) strategy: An eye-opener in our work towards reaching small-scale farmers better!
Advancing Rural Communication

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“I felt it would be a very difficult task to develop a Communication for Development Strategy,” says Baraka James, an ICT Officer at MVIWAMA telling his learning experience in embracing the Communication for Development approach that has just been introduced to Farm and Forest Producers Organizations (FFPOs) in Tanzania under the Farm and Forest Facility. He says, “For the first time I was anxious because I had never been involved

How rural radio has improved farming for Tanzanian farmers
Advancing Rural Communication

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Radio programs give rural communities an opportunity for their voices to be heard “I know that I am privileged to listen and follow different programs aired through MVIWATA FM”, says Odilia Jiovin, a farmer from Kilosa District, known for production and marketing of sunflower, coconut, sugarcane, and sisal in the Morogoro region of Tanzania. “I always take the initiative to share the information with my fellow farmers in our community

radio_Farm Radio International
Advancing Rural Communication

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The eastern region of Democratic Republic of Congo has recently experienced several crises: from a resurgence of Ebola and COVID-19, to the eruption of Mount Nyiragongo  on May 22. Insecurity remains, including attacks by armed groups and mob justice. Throughout, radio, newspapers and other media have an important role to play in supporting citizens and bringing communities together. CORACON, a collective of community radio and television stations in North Kivu,

Event: July 21 - Family Farming at the heart of Sustainable food systems in Africa
Advancing Rural Communication

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We are pleased to invite you to the launch of the “Family Farming at the hearth of Sustainable food systems in Africa” a UNDFF awareness campaign 2021.  As part of its contribution  to the UN Decade of Family Farming (UNDFF), Yenkasa Africa, a regional communication initiative promoted by the Food and Agriculture Organization of the United Nations (FAO), Farm Radio International (FRI), AMARC and farmer organizations (among which La Via Campesina, PAFO, ROPPA, PROPAC) conducts a communication campaign addressed

How your station can help prevent the spread of COVID-19 and keep your listeners safe
Advancing Rural Communication

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COVID-19 is an infectious viral disease that became an epidemic (it spread across your country) and is now a pandemic (it has spread across many countries). Your radio station can play a crucial role. You can help keep your listeners stay safe, and you can help them prevent the spread of this disease! Farm Radio International has developed a new Broadcaster how-to guide with key information for radio stations across Africa on

Madelena Mkirema: A broadcaster dedicated to serving farmers
Advancing Rural Communication

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Madelena Mkirema is passionate about broadcasting accurate and verified information that can have a positive impact on her listeners and on society in general. Ever since she started presenting the news during high school assemblies, she has dreamed of working in radio. She says that working as a presenter is the most nourishing and fulfilling goal she has been able to achieve. She currently works for Radio Amani in Nakuru,

Agile communication and community engagement for COVID-19 resilience: The next phase 
Advancing Rural Communication

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As we come into our second full year of the COVID-19 pandemic, a second wave, new strains, vaccine fear, and vaccine scarcity mean that sub-Saharan Africa is facing new challenges. How can the international community work with local actors to reach remote rural African communities using agile communication and community engagement to create COVID-19 resilience? At Farm Radio International, our work is guided by audiences and experts. That’s why our

Celebrating radio excellence with the Farm Radio Awards
Advancing Rural Communication

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Farm Radio International celebrates excellence in radio broadcasting in Africa with our awards. The winners of the George Atkins Communications Award and the Liz Hughes Award for Her Farm Radio serve as excellent examples of how radio broadcasters and radio programs can serve their audiences and improve the lives of their listeners. This year, we decided to celebrate this excellence in radio broadcasting on World Radio Day. The George Atkins

New world, new radio
Advancing Rural Communication

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Radio has been around for more than 110 years. In that time, radio has reached billions of people to share good information, entertain, serve communities during times of crisis, and to connect people to each other via stories, news, and shared experiences. In this digital age, it’s easy to see radio as an old technology. But it is evolving, innovating, and continuing to connect people. Feb. 13, 2021 is World