Here’s how broadcasters participated in the Farm Radio International COVID-19 vaccine confidence campaign

Here’s how broadcasters participated in the Farm Radio International COVID-19 vaccine confidence campaign

Start a dialogue!

Vaccines are critical in preventing severe illness from COVID-19 and keeping communities healthy. Yet many people still have questions or are hesitant about the COVID-19 vaccines.

Between May and September 2022, approximately 250 Farm Radio broadcasting partners in 16 countries participated in the Farm Radio International COVID-19 vaccine confidence campaign. The campaign promoted COVID-19 vaccines, answered listeners’ questions, and provided good information on the effectiveness of the vaccines available in their communities as well as how to access them.

Participating broadcasters designed this campaign for their own station, selecting the key messages and themes most relevant to their audiences and addressing the information needs of their listeners. The campaign included radio spots and interview segments that stations aired on multiple programs.

Now that the campaign is wrapping up, broadcasters from across sub-Saharan Africa have submitted samples of their work to show how they participated in the campaign.

You can listen to their work on SoundCloud:

  • English: https://soundcloud.com/farmradio/sets/vaccine-confidence-campaign
  • French: https://soundcloud.com/farmradio/sets/campagne-pour-augmenter-la-confiance-a-legard-des-vaccins
  • Swahili: https://soundcloud.com/farmradio/sets/vaccine-confidence-campaign-1

Congratulations to all participating stations for their hard work and dedication!

Photo : Njombe, Tanzania — April 19, 2017: Paul Vincent and Nana Jacob doing the live broadcast of the show Kilimo Sound, that goes out to farmers to hear about soybeans and other farmers stories and success’s. Credit: IDRC/Bartay.