The YenKasa Africa radio campaign celebrates the UN Decade of Family Farming and the voices of small-scale farmers across Africa. As World Food Day (Oct. 16) approaches, be part of our campaign, and be a voice for family farmers.
Have you already participated by broadcasting our radio spots or other campaign materials? Or by interviewing farmers and farmer organization leaders? Continue to participate by integrating this campaign into a special program or series ahead of World Food Day.
Are you new to the campaign? Use these materials and resources to talk about the UN Decade of Family Farmers and why farmers are more important now than ever. Family farmers contribute to food and nutrition security for their families, communities, and country. But they are facing many challenges — existing and new — from the COVID-19 crisis, to climate change, to soil infertility, and more. The UN declared 2019 to 2028 the Decade of Family Farming. Tell your farmer-listeners that this decade is for them. This is the time for them to speak up, express their opinions, and share their experiences — on your radio program, because you are the Voice for Family Farmers.
This is the second package of resources in our Voice for Family Farmers campaign. In our first package, we shared a backgrounder, radio spots, and stories about the importance of family farmers, particularly women and youth. You can find those materials here. In this package, we are sharing resources, radio spots, and stories about farmer organizations, marketing, and consumers. New in this package is a series of profiles of regional farmer organizations with contact information to arrange interviews with local representatives.
You can join the campaign by:
- broadcasting the radio spots;
- planning and producing programs or segments about the UN Decade of Family Farming, using our backgrounder for more information;
- using the campaign materials to share stories about family farmers and their priorities;
- airing the voices of farmers and their issues;
- interviewing representatives of national or regional farmer organizations, using our profiles for more information;
- putting farmer priorities at the core of your programming; and
- promoting yourself as a voice of family farmers.
We hope that this radio campaign is on air across the Farm Radio network until World Food Day, Oct. 16, to celebrate the farmers who grow our food. We hope that you can connect to local, national, and regional farmer organizations to collaborate with them on this campaign.
Remember to tell us you have participated in this campaign. Everyone who joins the campaign will receive a participation certificate. And everyone who submits recordings of their participation 一 including radio segments, programs or spots 一 will be entered into a draw to win prizes, including one of five prizes of $100 CA mobile credit.
Join us in celebrating the UN Decade of Family Farmers. Be a voice for family farmers.
Materials & resources
- Radio spots
- UNDFF radio spots – part 1 (re-sharing)
- UNDFF radio spots – part 2
- Backgrounders
- Broadcaster how-to guides
- Radio spots
- How to create effective programs about markets and marketing
- How to interview experts: Best practices for broadcasters and experts
- Profiles of regional producer organizations
Scripts
- Marketing farm produce
- It’s better to sell together: The benefits of collective marketing
- Improved Market Information Services programs increase farmers’ income and knowledge: Part One & Part Two
- A glut in the market: How supply and demand affect prices (Note: This is episode 2 of a 5-part series called “To Market, To Market.” Find the other episodes, and more resources on marketing, in this package about post-harvest activities)
- ‘Together we stand’ agricultural co-operative society (drama)
- Co-operatives introduce the ‘Trusted friend’ approach to microfinance in northern Ghana: A sure way to fight poverty and hunger
Farmer stories
- Kenya: Herders profit from selling surplus hay (Trust)
- Burkina Faso: Rural women’s group makes and markets tomato puree (AgribusinessTV)
- Senegal: Rice farmers want to change the reputation of local rice
- Tanzania: Fruit and vegetable farmers turn to organic farming to meet increased market demand
- DRC: Farmers come together to better market their maize
- Malawi: Women and youth join co-operative to access better groundnut markets
- Ghana: Vegetable farmers use mobile phones to access extension services and better markets
- Tanzania: COVID-19 forces female vendors to sell in new ways
New items on COVID-19
- Benin: Village savings and loans groups struggle due to COVID-19
- Nigeria: COVID-19 affects farm labourers’ incomes
- Nigeria: Farmers face difficulties accessing farm inputs due to COVID-19 lockdown
- West Africa: How farmers and processors are impacted by COVID-19 (ICRISAT)
- West African women facing COVID-19 (ROPPA)
- Video: African farmers face COVID-19
- ROPPA report on COVID-19
Other materials