Gender

From market woman to radio show host

It’s a Monday evening, and Adja Malado Diakité sits down behind the microphone at Radio Wassoulou in Yanfolila in southern Mali. She’s about to deliver her weekly radio program, Mousso djôyôrô, or “the place of women in society.” At first glance,

Are your radio programmes gender inclusive?

Often, broadcasts are designed on the premise that listenership is uniform. However, the audience is diverse, and programmes, therefore, should be responsive to the different expectations of listeners. Gender inequalities can arise  in the professional practices with radio stations, whether