Communication strategies for effective climate services
The publication is based on the lessons of the “Meteo Media Days” organized in 15 countries in West Africa and Chad between 2012 and 2016. The activity was an element of communication strategies of METAGRI and the Global Forum for Climate Services GFCS, two programs implemented by the World Meteorological Organization. Acknowledging that communication specialists and meteorologists have a different perception of the adequate way to convey useful messages to