Radio stations in Burkina Faso embrace social media to interact with their audience
In October 2023, representatives from five radio stations convened in Kaya, Burkina Faso’s Centre-Nord Region, for a unique training session. Unlike typical Farm Radio International workshops focused on program production, this session was dedicated to mastering social media tools for audience engagement. Radio stations use a variety of tools to interact with their audience, from call-in or text-in programs to Farm Radio’s digital polling tool Uliza Poll. Social media platforms