Jirapa FM turns up the drama to address unpaid care work
Drama is an excellent tool to engage listeners. This is why Fidelis Dauri, an experienced social and behaviour change programming specialist at Jirapa FM, chose to integrate the mini-drama format into episodes about unpaid care work. He says, “I chose drama because radio dramas are captivating and can hold the audience’s attention.” Jirapa FM is a radio station based in Ghana’s Jirapa municipality. The commercial radio station broadcasts 75% in