Zado Chicken: Where tradition and innovation merge to make history

Zado Chicken: Where tradition and innovation merge to make history

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In the vibrant atmosphere of Zogodomey in Benin, a bold initiative is shaping the new era of traditional poultry farming. Zado chickens aren’t just poultry. They embody a symbol of innovation, resilience, and a collaboration that goes beyond the conventional borders of agriculture.

Chicken, ever-present in African family meals, has always been central to celebrations and shared moments. However, in Zogodomey, chicken takes on a fresh dimension. Driven by an unyielding quest for quality and sustainability, this region is now home to an outstanding collective commercial brand, championing innovative farming and excellent products.

In our weekly column “Gems of Family Farms”, we bring to you this agricultural revolution today.

A cornerstone of this movement is capacity building. Producers, armed with a bold vision, committed to profound training. Through trainings, exchanges, technical support, and modern equipment, not only has the quality of chickens improved, but yields have also surged.

But the journey didn’t stop there. A strategic alliance was born, connecting the producers with processors. This not only stabilized the incomes of the farmers but also ensured a consistent supply of high-quality raw materials for businesses.

The magic doesn’t lie only in techniques, but also in innovation. Semi-modern poultry houses, solar incubators, and wise resource management are just a few of the brilliant innovations adopted by the Zogodomey community.

More than an agricultural triumph, Zado chicken is a hymn to local biodiversity. In a world racing towards uniformity, Zado chickens stand as a living reminder of the beauty and richness of local diversity.

Innovation has been the guiding word, leading every step of this journey. Whether it was finding solutions to reduce chick mortality or introducing local feed supplements, every challenge was embraced as an opportunity to innovate.

The success of Zado chicken is a testament to the power of collaborative innovation. It echoes the potential that small-scale producers can achieve when equipped with the right tools and mindset.

For all those intrigued by this agricultural revolution, a deeper dive awaits you. Discover the nuances of this wonderful initiative: CREATION OF A COLLECTIVE BRAND FOR ZADO CHICKENS

This isn’t merely a story of farming.

It’s the tale of a community, its passion, and its unwavering desire to innovate and thrive.


Read more Gems of Family Farms on ROPPA’s website. ROPPA is an initiative specific to farmers’ organizations and agricultural producers in West Africa. It brings together 13 member national farmer organizations (Benin, Burkina Faso, Côte d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Senegal, Sierra Leone, Togo) and associated member farmer organizations (Cap- Green, Nigeria).