August 12, 2024, marks International Youth Day, a day dedicated to showcasing the potential and addressing the challenges faced by young people globally. Often considered “digital natives,” young people are at the forefront of innovating with new technologies. This year’s theme, “From Clicks to Progress: Youth Digital Pathways for Sustainable Development,” highlights how digital innovation empowers youth to lead sustainable development. In a world where digital transformation is rapidly shaping all aspects of life, this theme aligns closely with the mission of YenKasa Africa to achieve food security through innovative digital solutions.

With three-quarters of those aged 15 to 24 using the internet in 2022 — a rate higher than any other age group — young people represent the largest demographic of users shaping digital trends globally. However, digital transformation remains uneven across different regions and socioeconomic groups, with many youth and women facing restricted access to information and communication technologies (ICTs). As the 2030 deadline for the Sustainable Development Goals (SDGs) approaches, the role of young people in digital innovation is crucial for accelerating progress towards these goals. This year, the focus is on empowering youth to lead positive change.

Voices from the Youth

With a mission to empower rural and agricultural communities through digital literacy and access to media resources, YenKasa Africa also aims to strengthen African youth. As encouraged by the United Nations Educational, Scientific and Cultural Organization (UNESCO), radio stations need more youth-focused programs. According to The World Economic Forum, young people represent a vast potential audience, with around 60% of Africa’s population under 25 and 41% under 15. YenKasa aims to inspire a new generation of environmental leaders by involving young people in radio activities and educational initiatives.

YenKasa Africa has undertaken several digital initiatives for capacity development, particularly among youth. Among these are:

Participatory Video Training: YenKasa Africa conducts participatory video training to enhance the communication capacities of young farmers’ organizations. These sessions equip young people with the skills to create and share videos highlighting local issues and solutions, fostering community engagement.
Annual Radio Campaigns: The radio campaigns emphasize the challenges young people face in agri-food systems and the innovations they bring to agriculture, highlighting the efforts of governments and farmer organizations to support young agricultural entrepreneurs in various countries.
Experience Capitalization: Experience capitalization teaches young people how to analyze and learn from their past experiences in agriculture, fisheries, education or the like, ensuring they can both contribute to and benefit from the digital age. This knowledge can then be shared and used to drive positive change.

Conclusion

International Youth Day 2024 is a reminder of the potential digital pathways hold for sustainable development. YenKasa Africa remains committed to empowering youth through innovative digital solutions. Together, we can turn clicks into progress and create a world where youth-led technology drives positive change.

Explore the YenKasa Africa website for more information on youth development and digital initiatives.

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