Uliza: Farm Radio’s Listener Interactivity Services
What is Uliza? Swahili for “ask,” Uliza was first developed as a tool for audience polling. It has since evolved into a suite of services that combine radio, mobile phones and, often, interactive voice response systems to enable listeners to communicate and exchange information with their radio station quickly, easily and free of charge. How does it help? Broadcasters access audience data in real time through Uliza’s digital dashboard, which